What you actually get from working with us
Not promises — practical outcomes that small businesses in Singapore have found useful when they take a measured, unhurried approach to AI tools.
← Back to HomeSix things that make the difference
Specialist expertise
People who have done this before, specifically with small businesses.
Plain communication
No jargon, no vague scope — every conversation is direct and useful.
Transparent pricing
Fixed fees per engagement, no hidden costs, no subscription lock-in.
Tools that fit your work
We only configure tools that make sense for what your business actually does.
Measurable outcomes
We set clear expectations before work starts, and review them honestly afterwards.
Support that continues
We do not disappear after delivery — help is available weekdays as standard.
People who have worked specifically with small businesses
Enterprise AI consultants approach things differently — their default assumption is a team with a dedicated IT function, budget for extended engagements, and appetite for complexity. Small businesses have none of that, and advice designed for larger organisations often creates more confusion than clarity.
Our team has worked with businesses of two to twenty people throughout Singapore, across retail, hospitality, services, and professional practice. We know the constraints owners work under, and we keep them in mind throughout.
- Experience across retail, services, F&B, and professional practice in Singapore
- Understanding of PDPA compliance and local regulatory context
- Awareness of what tools actually cost to run at small-business scale
- Track record of honest assessments, including when we advise against proceeding
- Familiar with tools that work within Singapore's cloud data environment
- Selection process based on reliability, cost-to-run, and maintainability
- No proprietary platforms — you can switch providers without losing your setup
- Tools documented clearly so your team can manage them day-to-day
Sensible tools chosen for how your business operates
There are a lot of AI tools available right now, and new ones appear regularly. We keep track of what is stable, what is still finding its footing, and what is likely to be around in two years. We only suggest tools that have a clear, durable use case for your type of work.
We do not have arrangements with any tool provider. That means our recommendations reflect fit, not commission.
A point of contact who knows your situation
From your first session onwards, you work with the same person. There is no handoff to an account manager after an initial meeting, and no queue system for support requests. You have a direct contact who remembers what your business does and what was agreed.
For retainer clients, support is available weekdays. For integration and session clients, we provide a follow-up window of at least two weeks after delivery.
- Consistent point of contact throughout your engagement
- Written summary after every session and milestone
- Follow-up support window standard on every engagement
- Staff walkthrough included — not an optional add-on
- Fixed fees published upfront — S$176, S$355, or S$570/month
- No minimum engagement duration for session and integration tiers
- Retainer reviewed quarterly — you can pause or end it with proper notice
- All tool subscription costs explained before you commit to any platform
Fees that are clear, fixed, and fair for the scale you are at
We publish our prices because we think the absence of published prices is itself a signal. Our three tiers are fixed, inclusive of everything described, and designed to be proportionate to a small business's actual budget — not a large company's discretionary spend.
A First Light Session at S$176 is deliberately affordable: we want it to be an easy yes, so you can decide from an informed position whether further work is worthwhile.
Modest, reliable results rather than large, vague ones
We do not claim that AI will transform your business. What we do claim is that when a tool is well-chosen and properly set up, it removes a specific category of friction from your day — and that over time, that adds up to something meaningful for a small team.
Our quarterly retainer reviews exist precisely to check that the friction is actually being reduced, and to adjust if it is not.
- Outcomes defined before engagement begins, reviewed honestly after
- Focus on reducing specific, named friction points rather than general improvement
- Quarterly adjustments ensure tools stay relevant as your business changes
- We acknowledge it when something is not working and propose a change
How we differ from typical providers
A plain comparison — not to diminish others, but to help you understand what we do differently and why it matters for a business at your scale.
| Feature | Typical AI Consultants | Embun Systems |
|---|---|---|
| Published pricing | ||
| Dedicated contact throughout | ||
| Staff walkthrough included | Optional add-on | |
| Written summary after each session | ||
| Vendor-neutral recommendations | Varies | |
| Willing to advise against proceeding | ||
| Scoped for teams under 20 |
Distinctive features of our approach
Opportunity maps, not sales proposals
Every First Light Session produces an opportunity map — a written document showing where AI tools could plausibly help in your business, with an honest estimate of effort and likely gain for each area. You keep it regardless of what you decide to do next.
No obligation after any engagement
Each of our three services is designed to stand on its own. A session does not automatically lead to an integration. An integration does not automatically lead to a retainer. You move forward only when it makes sense for your business.
Everything documented in plain language
From session notes to staff walkthroughs to quarterly summaries — every document we produce is written in clear, accessible language. No technical documentation that your team will not read.
Singapore-based team, local knowledge
We are registered in Singapore, based in Singapore, and familiar with the practical realities of running a business here — from CPF obligations and GST to the rhythms of different neighbourhood types and cultural sensitivities around technology adoption.
Milestones we are pleased to have reached
60+
Small businesses served across Singapore
4.8
Average satisfaction score from client feedback
PDPA
All work carried out in compliance with Singapore data protection law
92%
Of retainer clients who reviewed quarterly continued for the next quarter
See whether these benefits apply to your business
A First Light Session is a low-commitment way to find out. One session, a clear written summary, and a realistic picture of what AI could do — or whether it should wait.
Book a First Session